Eye-opening curl, Avon True Color Wide Awake Mascara! Instant eye-opening mascara that instantly lifts lashes for an eye-opening, wide-awake look and locks in curl for hours. Get a wide-eyed look in seconds!
The brush: Exclusive hourglass wire-tapered brush lifts and curls lashes, no lash curler needed!
The formula: Lift & lock technology instantly lifts lashes for an eye-opening, wide-awake look and locks in curls for hours!
- Makes eye look bigger
- Comfortable and lightweight
- Doesn't weigh lashes down
- Flake, clump, and smudge proof
- Exclusive hour-glass wire-tapered brush
- Detangles, separates and provides volume
- Ophthalmologist tested
- Sweep on from root to tip to lift and curl lashes
FUSS-FREE, FAIL-FREE MAKEUP THAT LOOKS AND PERFORMS THE WAY YOU EXPECT IT TO. THAT'S THE AVON TRUE COLOR PROMISE